Chances are that you’ve come across an Instagram photograph if you spend much time on Twitter or Facebook. Instagram is a service that allows users to add various filters to their photos for a vintage and cool effect; it can pretty much transform ugly photos into ones that are instantly hip and trendy. If you have a business with an online presence then you will definitely want to take advantage of Instagram in order to build a following and brand awareness. Here are a few ideas that you can use in order to market your business on this hot social media site.
Behind The Scene Shots
Instagram can be a great way for you to add a face behind the brand. It can also be a great way to introduce some of your staff members to the public. For example, if you own an auto dealership post a few shots of your sales team. Another idea is to post photos of company events such as birthdays or holiday parties. Are you involved with any community charities or sponsor any events? Why not share a few memorable shots of these occasions with your followers? This will bring a face to your company and will give potential customers a chance to get to know more about your company’s beliefs and values.
Everyone Loves A Good Contest
Contests on Instagram are a great way to gain followers and foster interaction with potential and existing customers. For example, you could have a contest asking followers to post photos of their own car or a very cool car they saw today. Or perhaps get them to vote on a particular topic and pick a random winner. They key is to be creative and to think outside the box.
Post Photos Of Your Product
Since Instagram is a visually driven medium you’ll want to post photos that are unique and compelling. Even though the filters do make everything look better that doesn’t mean that you should post up any old picture. Every image that you post is representative of your brand and the quality of your products so show off your best work. For example, if you own a car dealership with a large selection of autos why not post up a few fun and quirky photos of a few of your best-selling used cars? Like Twitter, Instagram allows you to post hashtags which makes it easier for other users to find your photos. In this case you may want to use #CARS or #NEW CARS as a hashtag.
Written by Jolene Peters – Jolene enjoys writing about online marketing and the automotive business. She currently resides in California.