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	<title>Make Money Online for Beginners</title>
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		<title>Top 5 Stock Photography Websites</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/top-5-stock-photography-websites</link>
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		<pubDate>Fri, 22 Jun 2012 15:41:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Good quality images are imperative to any commercial website; clients and readers are more drawn to strong images than large blocks of text. The best way to find good quality images is to explore the many stock photography websites online; it is also more cost-effective than hiring a professional photographer. How Does Stock Photography Work? [...]]]></description>
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<p>Good quality images are imperative to any commercial website; clients and readers are more drawn to strong images than large blocks of text. The best way to find good quality images is to explore the many stock photography websites online; it is also more cost-effective than hiring a professional photographer. <span></span></p>
</p>
<p><strong>How Does Stock Photography Work?</strong></p>
<p>Most stock photography websites offer a credit based system. Whereby you purchase credits based on your image requirements. There are usually two pricing models: single image download or a subscription based package. A subscription package would make more sense to creative individuals who will require images on a day-to-day basis, whereas if you are only after a single image, the onetime download makes more sense. </p>
<p><strong>What Makes a Good Stock Photography Website?</strong></p>
<p>There are millions of stock photography websites online, so what makes one website superior to the other? A vital element to consider is essence of speed, this is crucial when trailing through images; therefore the onsite search functionality is an important factor to take into consideration. A good website will offer the ability to filter results to make ‘the find’ as quick as possible. The format in which the results are presented also needs to be clear and offer the ability to view as many, or as little as required, allowing one to adjust how they search for images. Related imagery is also a beneficial tool particularly when working on a campaign. A website that offers variable payment terms, subscriptions and one off purchases are also a key advantage depending upon the nature of your business.</p>
<p>Here are the top 5 stock photography websites that tick all the boxes and are great for ecommerce businesses:</p>
<p><strong><a href="http://www.makemoneyonlinebeginners.com/uXiU" target="_blank" rel="external nofollow">Getty Images</a></strong></p>
<p>Getty images are one of the first companies to license imagery online, distributing high quality photos from an exclusive list of photographers. With an average of 3.2 billion thumbnails and 4 million users it’s no wonder as to why they are the leading provider of digital media.<br />
The library of images available is possibly the most visually stunning and the detailed search onsite helps better target image requirements. The beautiful imagery does however come with a slightly higher price tag in comparison to other Stock photography websites. </p>
<p><strong><a href="http://www.makemoneyonlinebeginners.com/tfIG" target="_blank" rel="external nofollow">iStockphoto</a></strong> </p>
<p>iStockphoto is the more commercially recognised website for stock photography. It has been referred to as the ‘original source’ for royalty-free stock images online. There are almost 3 million photos and vector illustrations of exceptional quality and at affordable prices, with credits starting from as little as $1. The website also offers the functionality to filter based on price you are willing to pay for images. iStockphoto also tend to have more lenient licensing standards in comparison to Getty Images. </p>
<p><strong><a href="http://www.makemoneyonlinebeginners.com/JqUP" target="_blank" rel="external nofollow">Shutterstock</a></strong> </p>
<p>Founded in 2003, Shutterstock has very rapidly become one of the largest subscription-based stock photography agencies. As well as exceptional images, Shutterstock also offer a variable credit subscription which can prove to be highly cost effective if you require images on a daily basis. </p>
<p><strong><a href="http://www.makemoneyonlinebeginners.com/kI9w" target="_blank" rel="external nofollow">Fotolia</a></strong></p>
<p>Fotolia is one of the first social marketplaces for royalty free stock photography; not only can you buy the images but Fotolia also allow individuals to legally share images and illustrations. With 9.8 million stock photography and vector illustrations available, Fotolia is rapidly growing to compete with the giants in stock photography.  </p>
<p><strong><a href="http://www.makemoneyonlinebeginners.com/aguX" target="_blank" rel="external nofollow">Stock.xchang</a></strong> </p>
<p>With a huge gallery containing over 350,000 high quality images, this may not offer advanced search functionalities as some of the websites listed above and it may not have a huge range of images but the main aspect of this website is that it is absolutely free. </p>
<p><em>Jasmine Begom is a designer with <a href="http://www.makemoneyonlinebeginners.com/rnQG" target="_blank" rel="external nofollow">Dhub</a> design agency in London. Dhub specialize in website design, ecommerce websites, CGI and 3D visualisation, custom applications and digital marketing. </em></p>
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		<title>5 Corporate Video Tips – Your Business Could Be the Next YouTube Sensation</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/5-corporate-video-tips-your-business-could-be-the-next-youtube-sensation</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/5-corporate-video-tips-your-business-could-be-the-next-youtube-sensation#comments</comments>
		<pubDate>Thu, 21 Jun 2012 15:17:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Adding your own corporate video to the sea of viral wannabes requires a certain amount of strategic planning if you want to achieve any level of Internet fame. While your company may not emulate YouTube sensations like Justin Bieber and that sneezing baby panda, creating a promotional clip for your business might prove very useful. [...]]]></description>
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<p><img src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/58054_video-marketing-10-tips-for-shooting-a-promotional-video.jpg" alt="5 Corporate Video Tips – Your Business Could Be the Next YouTube Sensation" width="150" height="150" title="5 Corporate Video Tips – Your Business Could Be the Next YouTube Sensation" />Adding your own corporate video to the sea of viral wannabes requires a certain amount of strategic planning if you want to achieve any level of Internet fame. While your company may not emulate YouTube sensations like Justin Bieber and that sneezing baby panda, creating a promotional clip for your business might prove very useful.<span></span></p>
</p>
<p>A tool for increasing your online presence, as well as an opportunity to converse with potential customers and see some ROI (return on investment), creating an engaging corporate video presentation  is a guaranteed way to get noticed, ignite conversation, and see some consumer action.</p>
<h3>5 Essential Corporate Video Production Tips</h3>
<ol>
<li>Tell a Story: Take your viewers on a journey. Falling into the abyss of boring corporate videos is the fine line between good and bad storytelling. If the customer doesn’t have an inkling of what you’re trying to say, you’ve failed – dismally. Company statistics are for excel so make sure your script has a beginning, a middle and an end.</li>
<li>15 Second Rule: In video-land, the rule is that you change the pace, the content rotation, or the rhythm every 15 seconds. Think of it in terms of chapters. An array of film techniques, including animation and stop-motion, exists to help you entertain your audience.</li>
<li>Think Production Value: You don’t need a Hollywood director or even an experienced film crew. Invest in a few basic tools, including a corporate video camera and audio equipment. Using a simple white backdrop as your set, or even a public area, the only thing to really keep in mind is the audio quality of your marketing clip – if you audience can’t hear the dialogue they aren’t likely to watch the full clip.</li>
<li>Address Your Customer: Incorporating a call-to-action is essential to addressing your customer. A lot of marketing companies use their customers to deliver this message on their behalf – telling their own personal experiences of good purchases and service.</li>
<li>Title Optimization: Once production is behind you, uploading your corporate video to a content sharing site is the next step. Make sure to optimise the titles and tags of your clip, using relevant target keyphrases.  Remember to maintain the delicate balance between trying to gain the attention of the potential viewer and speaking to search engines.</li>
</ol>
<p>Examples of amazing marketing tools that have gone viral include SmartWater’s collaboration with Jennifer Aniston (can someone say expensive) and the T-Mobile flashmob re-enactment of Kate and William’s royal wedding (cheaper but brilliant). Use the guidelines above to create your very own unique corporate video – with a bit of creative licence and some funds, your brand could potentially make a blip on the web’s social radar.</p>
<p><em>Bella Gray is a tech blogger from who has a penchant for the latest gadgets and online news. A wealth of <a href="http://www.makemoneyonlinebeginners.com/3UyW" target="_blank" rel="external nofollow">corporate video solutions</a>, Gray is the perfect go-to-gal for all your Intenet queries and solutions.</em></p>
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		<title>How to Track Social Media Traffic With Google Analytics</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/how-to-track-social-media-traffic-with-google-analytics</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/how-to-track-social-media-traffic-with-google-analytics#comments</comments>
		<pubDate>Thu, 21 Jun 2012 03:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Social marketing has become a part of most every business and individual’s life, and Google Analytics has changed the way companies can monitor their social networking sites. Using the features contained within this program, a company can measure sales and exchanges, but also receive new insights into how visitors use their social networking sites. It [...]]]></description>
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<p>Social marketing has become a part of most every business and individual’s life, and Google Analytics has changed the way companies can monitor their social networking sites. Using the features contained within this program, a company can measure sales and exchanges, but also receive new insights into how visitors use their social networking sites. It can also track how a person found the site, as well as ways to entice them to come back again.<span></span></p>
</p>
<p>Most businesses are interested in a return on investment and with social networking that can be difficult to measure. Using Google Analytics, a company can track many aspects through the social reporting feature. The reporting features will give three types of information:</p>
<ul>
<li>Classify the significance of movement approaching from social sites and classify how they lead to straight conversations or help in making upcoming conversions.</li>
<li>Comprehend social happenings occurring together on and off of the social media site to allow a company to enhance user interaction and intensify social enactment gauges.</li>
<li>Make improved, more effective choices in the social media advertising programs.</li>
</ul>
<p>The Social reporting features allow a company to see all the metrics together and have an overall picture of the effectiveness of their social marketing campaigns. The new reports will show how much conversation is actually being generated on your social outlets.</p>
<p>Google Analytics will allow a company to see what kind of customers they are attracting. They will be able to chart sales and find out exactly how the users are engaging with their sites.</p>
<p>With new networking sites popping up daily, it is important for a company to track return on investment in terms of time and effort spent on building a social presence.</p>
<p><strong>Start Analyzing!</strong></p>
<p>In your Google Analytics account, under Traffic Sources, you will see a link titled “Social”. From there you start seeing how much traffic is arriving from each of the social media sites, what pages they are visiting, and if you have plugins enabled on your site, which ones are sending the most interaction. You can also create goals and funnels to track more explicit information.</p>
<p><em>Marcela De Vivo is a freelance writer interested in <a href="http://www.makemoneyonlinebeginners.com/E7zZ" rel="external nofollow">social media marketing</a> and industrial solutions. She works with <a href="http://www.makemoneyonlinebeginners.com/57TP" target="_blank" rel="external nofollow">Process Sensors</a> and writes about internet marketing in her spare time.</em></p>
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		<title>Marketing Dos and Don’ts</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/marketing-dos-and-donts</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/marketing-dos-and-donts#comments</comments>
		<pubDate>Wed, 20 Jun 2012 15:02:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[The importance of marketing is something that all business owners agree on, however deciding how to run a marketing campaign effectively is something that confuses many people.  There are a lot of companies that offer marketing assistance.  Some companies will run entire campaigns for you, managing email, business SMS, voice marketing, and web based marketing [...]]]></description>
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<p>The importance of marketing is something that all business owners agree on, however deciding how to run a marketing campaign effectively is something that confuses many people.  There are a lot of companies that offer marketing assistance.  Some companies will run entire campaigns for you, managing email, business SMS, voice marketing, and web based marketing too.   Other companies will take your mailing list or bulk SMS list, and send messages for you, but let you build the list and determine the content of your messages.<span></span></p>
</p>
<p>Whatever route you decide to take, having a good understanding of common marketing dos and don’ts will help you to achieve marketing success without alienating your customers.  Here’s a few of the common mistakes that novice marketers make:</p>
<p><strong>Do: Build an Opt-in List</strong></p>
<p>Quality of leads is far, far more important than quantity, especially if you’re going to be sending business SMS messages or using voice marketing.  Not only could you end up in trouble with the law if you used an opt-out list in a region where that sort of thing isn’t permitted, you could lose a lot of goodwill from prospective customers.  Messages sent to mobile devices are far more likely to be read and remembered than emails, so it pays to make sure that the person actually wants to see the messages before you send them.  You don’t want to be remembered for being a spammer!</p>
<p><img class="alignleft size-thumbnail wp-image-1125" src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/dbee4_5552440424_586fc14586-150x150.jpg" alt="Marketing Dos and Don’ts" width="150" height="150" title="Marketing Dos and Don’ts" /><strong>Don’t: Leave it Too Long Between Sending Messages</strong></p>
<p>Finding the right tempo for sending messages is important. Sending messages too often could cause people to get sick of them and unsubscribe.  However, leaving it too long between messages can be just as bad.  If you go months without sending a message, your subscriber could forget that they’ve signed up to the service.  This means that when you do send a message, they could write it off as being unsolicited junk.  Try to work out a consistent tempo – perhaps once a week, or once a fortnight, and send messages then.</p>
<p><strong>Do: Honour List Management Requests</strong></p>
<p>Whether you’re running a bulk SMS list, or just an email list, make sure that you follow through on list management requests.  If someone asks to be removed, make sure they’re unsubscribed as soon as is physically possible.  If someone asks to pause messages for a couple of weeks because they’re going on holiday, try to accommodate that request.  If you keep people on your marketing list when they don’t want to be on it, you’ll end up with a bad reputation, and it can take years to undo that and rebuild your brand.</p>
<p><strong>Don’t: Leave Out the Call to Action</strong></p>
<p>Don’t make the mistake of getting so caught up in finding witty or useful things to put into your marketing messages that you forget the most important thing: the call to action.  There’s no point marketing if you don’t tell customers what you want them to do.  The message doesn’t have to be “Buy this!”, it could be “Register for another list”, or “Fill out this survey”.  Whatever it is you want to achieve from this week’s marketing message, make sure you tell people what you want them to do.</p>
<p><em>This article was written by Amy Fowler on behalf of <a href="http://www.makemoneyonlinebeginners.com/DB5x" rel="external nofollow">Collstream</a>, suppliers of bulk SMS and business SMS services. To find out more about bulk SMS or business SMS, <a href="http://www.makemoneyonlinebeginners.com/S0md" rel="external nofollow">please click the link here</a>.</em></p>
<p><em>Image courtesy of <a href="http://www.makemoneyonlinebeginners.com/jMzj" rel="external nofollow">ODCA</a></em></p>
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		<title>The Common Mistakes People Make in Content Strategy</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/the-common-mistakes-people-make-in-content-strategy</link>
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		<pubDate>Wed, 20 Jun 2012 02:55:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Read any popular blogs on the web – or any blogs with real community engagement – and you’ll hear them tout the importance of “awesome content”. And they are right: with literally billions of websites out there, awesome content is just about the only thing left for you to do if you want to stand [...]]]></description>
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<p>Read any popular blogs on the web – or any blogs with real community engagement – and you’ll hear them tout the importance of “awesome content”. And they are right: with literally billions of websites out there, awesome content is just about the only thing left for you to do if you want to stand out from the crowd.</p>
<p>But have you ever wondered what they mean exactly by “awesome content”? The term is used so many times, it has become a jargon of sorts. It means nothing to most of us.<span></span></p>
</p>
<p>Before I go into what I think really makes content, awesome, let’s first go through what do not:</p>
<p>No one tactic will make your content great. Not great headlines, great openings/endings, images, videos, social media, etc. All these stuff are important, but by themselves they do nothing to raise your blog’s reputation.</p>
<p>What you need is a content strategy. It’s that jargon, isn’t it?</p>
<p>Let me explain it: content strategy is simply a system you go through before you publish any content, on your blog or anywhere else. You need a system because blogging is like assembling a domino – you miss one part and the show will stop right there.</p>
<p>But here’s the thing: few people ever talk about content strategy. And those who do, usually serve the corporate world.</p>
<p>And as a result, I see a lot of bloggers make crippling mistakes when they launch their website. The good news is, those crippling mistakes are easy to fix.</p>
<p>Here are 5 of them:</p>
<p><strong>1. Writing to the Whole World</strong><br />
Ask any successful bloggers and they will tell you they are writing for one person.</p>
<p>Just. One. Single. Person.</p>
<p>Newbies are always defensive when I talk about this. Why limit your audience, they asked. Why not write for the whole world? This is the most common mistake new newbies make.</p>
<p>Here’s why: relevancy. When you blog, you’re going to use a certain tone, voice, metaphors, examples, images, and you’re going to need to design your blog and promote your content. Whatever tactics you choose to implement, they must resonate with your readers.</p>
<p>The problem is, they can only resonate with ONE type of reader. If your tactics are relevant to an 80 year old war veteran, they are not going to be relevant to a 4 year old barbie-loving girl.</p>
<p>Sure, some degree of generalization can work, but the more you do it, the less impact your message is going to have.</p>
<p><strong>2. Lack of a Core Message</strong><br />
Every successful blogger has a set of core messages. And every post they make is somehow increasing the value of that set of core messages.</p>
<p>They do that so as to strengthen their brands. A brand must stand for something – and it must piss off at least a proportion of people out there. If you try to make everyone happy, no one will be.</p>
<p>Copyblogger, for example, believes in the power of copywriting and sales – something Madison Avenue advertising “creatives” simply don’t appreciate. Seth Godin believes in permission marketing – something huge corporations who spend billions in ads to interrupt us, just never subscribe to.</p>
<p>So sit down and put together ten values that you want to convey with your blog. And before you write a word, ask yourself if that post is in line with what brand’s values or not. If not, perhaps you shouldn’t write it at all.</p>
<p><strong>3. Relying on Serendipity</strong><br />
Successful bloggers also spend 80% of their time sharpening their axes instead of chopping down trees with blunt steel. They stalk other blogs, media outlets in their niche, thriving forums and they are always in tune with what the market is saying this very hour.</p>
<p>Why do they do this?</p>
<p>Because here’s the truth: writing the post is relatively easy (at least to them). It’s knowing what to write that’s difficult. I’m sure you understand: have you ever sat down to blog but have no idea what to write?</p>
<p>So what they do is to deep dive into the topic and “get in the flow” with research once a week or so. They will come out of that state with dozens of great ideas. They will then develop an editorial calendar.</p>
<p>That calendar can go for months in advance so they can plan out what post to publish during a particular time (eg: festive season) and in what order (eg: basics vs advanced techniques).</p>
<p>If you’re starting a brand new blog, spend a week or two developing a 3 month editorial calendar. You may even quit this “blogging thing” once you know how hard it is – and save yourself 6 months of potential work down the drain if you just started writing.</p>
<p>You can thank me later.</p>
<p><strong>4. Lack of Promotional Plan</strong><br />
With all the buzz about social media, you’d think it’s a channel everyone simply must have.</p>
<p>But it’s not necessarily true: Seth Godin runs one of the world’s most popular blog, yet other than his automated tweets and Facebook posts, he has 0 social media presence. He follows literally no one on Twitter.</p>
<p>Am I saying you shouldn’t use social media at all? Of course not.</p>
<p>The point is to think through your promotional plan before you jump into whatever is the hottest tactics today. And remember to write down your promotional plan, broken down to step by step. Execute it every time a blog post goes live.</p>
<p><strong>5. What’s Your System?</strong><br />
By now, you should realize that there are a lot more to blogging than just writing. Newbies “roll with it”. Pros document each and every step and develop a system around it.</p>
<p>A system is a step-by-step guide on what to do about everything from deciding what to write to what to do after the post is published. It determines, among other things:</p>
<p>1. How long is your review cycle? Your post is not done after it’s published and promoted. You’ll need to go back in 6 or 12 months and ask yourself whether or not you can update it. Remember, these posts are probably getting lots of organic traffic. It’d be foolish not to take full advantage of that.</p>
<p>2. What’s your policy on linking? Should you link to the most relevant internal post or should you link to what’s best for your users, even if it leads to an external site? How many links per post, ideally? What anchor text should you use?</p>
<p>3. How do you determine what images to use? Should they all be unique or are stock images fine?</p>
<p>4. How do you determine which pull-quotes to use?</p>
<p>5. How do you structure your post? How do you determine where sub-headlines go, when do you use lists and how long should a paragraph be?</p>
<p>6. What kind of ads should you display on that particular page? Would you promote an affiliate offer, Adsense or any other network?</p>
<p>And of course, there are plenty of other considerations.</p>
<p>If you don’t document all these down, it’s easy to miss one or more of them. And that, is the fifth and last common mistake in content strategy.</p>
<p><em>Andrianes Pinantoan is part of the team behind <a href="http://www.makemoneyonlinebeginners.com/SKgk" rel="external nofollow">Open Colleges</a>. When not working, he can be found <a href="http://www.makemoneyonlinebeginners.com/XXQ1" rel="external nofollow">Google+</a>.</em></p>
<p><em>Featured image on home page courtesy of <a href="http://www.makemoneyonlinebeginners.com/Rpy5" rel="external nofollow">liewcf</a>.</em></p>
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		<title>How to Set-Up an Online Business</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/how-to-set-up-an-online-business</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/how-to-set-up-an-online-business#comments</comments>
		<pubDate>Tue, 19 Jun 2012 02:35:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website News]]></category>
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		<guid isPermaLink="false">http://www.makemoneyonlinebeginners.com/website-news/how-to-set-up-an-online-business</guid>
		<description><![CDATA[Every day millions of people have an idea and think “I’d love it if that was my job”, but only a fraction of them will actually give it a shot. Already annual online retail sales in the USA have broken $200 billion and projections expect that by 2016 it’ll be more than $300 billion. In [...]]]></description>
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<p>Every day millions of people have an idea and think “I’d love it if that was my job”, but only a fraction of them will actually give it a shot.</p>
<p>Already annual online retail sales in the USA have broken $200 billion and projections expect that by 2016 it’ll be more than $300 billion. In the UK and Europe the figures was just over €200 billion, and projections for 2012 are estimated to be around €232 billion, with the UK accounting for a quarter of that total.<span></span></p>
</p>
<p>These are mind-boggling figures, but the question is do you want a piece of that action? The reasons why so many people don’t run with their ideas are numerous, but one of the most common is that it’s a daunting prospect just trying to work out how to get started.</p>
<p>Here are some tips that should hopefully make it a bit less scary.</p>
<h2>Have a Business Plan</h2>
<p>You have your idea for the dream online shop but don’t just jump in. Even if you have that one-in-a-million idea it can still fall flat if you don’t put together a solid business plan. Research. I’ll say it again, RESEARCH!</p>
<p>You have to know your market; who are your competitors? What’s your target customer base? What’s your Unique Selling Point compared to everyone else, why should people buy from you?</p>
<p>Answering these questions is a start, but the research never stops, you have to keep on top of changing market trends.</p>
<h2>A Beautiful Shop Front</h2>
<p>You need a domain name for your shop. You can be pretty creative, but don’t go crazy. It can be tempting to be a little obscure, but it shouldn’t be too long, it should be easy to remember, and it should at least give an indication of what you’re selling.</p>
<p>The online “high street” is even more difficult than the real one. With so many websites it’s hard to stand out, but the key to your shop front is that it has to be appealing to the eye, shoppers have to want shop there.</p>
<h2>Online Payments</h2>
<p>It’s essential that when people shop with you that they are sure that their information and details are safe. Going with a well-known and trusted secure payment method such as PayPal will inspire confidence and trust.</p>
<h2>Registering Your Company</h2>
<p>Unfortunately it’s not all fun and games being an online shopkeeper. It’s important that you register your company with the Inland Revenue.</p>
<p>You can be a Sole Trader or Partnership, but this will mean that you’ll be personally responsible for any or your company’s debts. There are many online resources such as Business Link which can offer lots of advice on getting started.</p>
<h2>Managing Your Finances</h2>
<p>Every year you have to file a tax return, and this can be a tiresome process especially when your trading starts to pick-up, but at the same time you don’t necessarily want the expense of an accountant on retainer all year round.</p>
<p>Many businesses are now using <a href="http://www.makemoneyonlinebeginners.com/NN5s" rel="external nofollow">online accounting software</a> which can keep tabs on all of the financial aspects of your business from calculating profit margins to working out how much tax you have to pay, but it’s always advisable to consult a finance professional.</p>
<p>Yes, it’s all a bit scary, but there is plenty of help out there. So, the next time you have a bright idea, it might be worth thinking about it as a business.</p>
<p><em>Catherine Halsey writes for a digital marketing agency on a range of subjects. This article links back to http://www.freeagent.com/. The content contained in this article is for information purposes only and should not be used to make any financial decisions.</em></p>
<p><em>Featured image on home page courtesy of <a href="http://www.makemoneyonlinebeginners.com/vyiY" rel="external nofollow">birgerking</a>.</em></p>
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		<title>How to Create a Brochure</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/how-to-create-a-brochure</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/how-to-create-a-brochure#comments</comments>
		<pubDate>Thu, 14 Jun 2012 13:33:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website News]]></category>
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		<description><![CDATA[Brochures are a great marketing tool for your business. They provide your current and potential customers with information on your products and services and can be a great way to close a sale. In order for brochures to be an effective sales tool for your company, it needs to include the right information and have [...]]]></description>
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<p>Brochures are a great marketing tool for your business. They provide your current and potential customers with information on your products and services and can be a great way to close a sale.</p>
<p>In order for brochures to be an effective sales tool for your company, it needs to include the right information and have the right layout. The following tips will help you create a perfect brochure for your business.<span></span></p>
</p>
<p><strong>1. Determine the purpose.</strong></p>
<p>Brochures need to have a purpose in order to be effective. You cannot use a brochure to sell every product or service your company provides. Instead, determine if you want to use a brochure to highlight one specific product or one specific service, or if you want to provide general information about your company. Once you have a firm grasp on the purpose of your brochure, you’ll be able to create the right copy and layout to achieve your goals.</p>
<p><strong>2. Keep it simple. </strong></p>
<p>A brochure is not very large in size, so you have to use your space wisely. For copy, consider the main points you want to make, and only include the information that is essential in helping you make your purpose. Fluff copy is not necessary on a brochure, and it will actually take away from the purpose.</p>
<p><strong>3. Write in the first person.</strong></p>
<p>A brochure is a representative of your company, so the copy needs to come across as if your company is writing it—even if you hired an outside source. Using the words “I” or “we” will feel like you are talking to your customer about what you have to offer, which will help them better understand your company.</p>
<p><strong>4. Use bullet points.</strong></p>
<p>Content inside brochures needs to be concise. To maximize space and ensure that you are providing essential information, use bullet points. If a customer sees a ton of copy on a brochure, they’re not going to read it. Customers like to find key points when scanning brochures, and their eyes will be more inclined to check out copy that follows a bullet point.</p>
<p><strong>5. Use headings.</strong></p>
<p>People tend to read headings first to get an idea of what they’re about to read. They will scan these headings until they come across the information they want. By including headings, you’ll make your brochure easier to read and give your customers the information they’re looking for.</p>
<p><strong>6. Use pictures.</strong></p>
<p>If a customer opens a brochure and finds only copy, they’re going to be overwhelmed. Use pictures when possible to give a visual of products or services and to help break up the copy so that it appears more condensed and easier to read.</p>
<p><strong>7. Put your most important information on the inside. </strong></p>
<p>The front and back of brochures tend to be the most overlooked, so make sure that the information you want your customers to take away from your brochure can be found on the inside panels. This way, they’ll be able to find information more easily and will find everything they need once the brochure is fully opened.</p>
<p><strong>8. Include your contact information. </strong></p>
<p>Your brochure is a part of your marketing collateral, but your customers will need to know how to contact you if they want to make a purchase or want more information. Make sure to include addresses, phone numbers, email addresses and website in one easy to find location on your brochure.</p>
<p><strong>9. Choose a font that’s easy to read.</strong></p>
<p>If the style of your font is difficult to read, it will turn your customers off from reading your information. Make sure it is not too big or too small, and make sure that it is simple. Stay away from font colors that are too bright too.</p>
<p>By using these tips, your brochure will be more appealing to your customers and it will provide them with relevant and useful information. When your customers are well informed, it will incline them to take further action, and they’ll be more willing to choose your company.</p>
<p><em>George Simmons lives in Miami.  He likes to write in his spare time and has recently been telling others about the best <a href="http://www.makemoneyonlinebeginners.com/aEwT" rel="external nofollow">Florida printing companies</a>.</em></p>
<p><em>Featured image, on the home page, courtesy of <a href="http://www.makemoneyonlinebeginners.com/e8Wo" rel="external nofollow">Andrea Balzano</a>.</em></p>
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		<title>Taking Your Site Mobile – Considerations</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/taking-your-site-mobile-considerations</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/taking-your-site-mobile-considerations#comments</comments>
		<pubDate>Wed, 13 Jun 2012 01:23:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[In the past few years, the world has changed completely in how users are able to interact and access websites online. With mobile devices becoming the new preference over desktop computers, many businesses have gone forth with major plans to optimize their sizes for smartphones. For those who think that mobile optimization is simply a [...]]]></description>
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<p>In the past few years, the world has changed completely in how users are able to interact and access websites online. With mobile devices becoming the new preference over desktop computers, many businesses have gone forth with major plans to optimize their sizes for smartphones. For those who think that mobile optimization is simply a waste of time, one recent study found out that 61% of customers who visit a mobile unfriendly site are more likely to go to a competitor’s website.<span></span></p>
</p>
<p>Here are some major reasons why you should be taking your site mobile.</p>
<p><strong>New Design Scheme</strong></p>
<p>One of the best reasons to make your site mobile-friendly is because your company has the chance to try out some new design ideas and it gives your site a very fresh feel to it. Most mobile website themes are very sleek which allow for easy user navigation which will keep the user on the site for a long time, which may turn them into a buyer.</p>
<p>Mobile site designs also load extremely fast. For anyone that gathers user data for their site, they should be able to see that you will obtain better conversions by having a site that loads extremely fast.</p>
<p><strong>Dominant Marketing Presence</strong></p>
<p>It has been seen that because of an increase in smartphones, the more popular certain sites are becoming that are mobile-optimized. Also, marketing strictly to mobile users can be tough, but by having a properly optimized site, you can reach a wider demographic. Instead of simply advertising to desktop computers only, you can now change up your ad campaigns and strictly target mobile devices for increased sign ups, purchases, and conversions.</p>
<p><strong>SEO Opportunities</strong></p>
<p>By making your site design mobile-friendly, just think about all of the additional keywords you can try and rank for with SEO. Millions of people each day search for mobile versions of websites on Google. Imagine if you have a direct competitor that is getting thousands of searches a day for a mobile site of theirs but when it is viewed on a smartphone, it isn’t properly optimized at all. This is where your site comes in. You could easily barge in and rank for those competitors mobile terms and soon you’ll see increased traffic and purchases.</p>
<p>Now that you have seen why your site should go mobile, let’s take a look at how exactly to go about doing that.</p>
<p><strong>The Second Mobile Site</strong></p>
<p>For many companies, instead of optimizing their main site completely for mobile, they will build out a second site for all mobile traffic. This may look something like: m.mysite.com or mysite.com/mobile. This way, they can do some extra SEO work on their second site, which may increase their traffic significantly. By having a second site, this can also give the visitor the option of visiting the full site or visiting the mobile version. Many companies give users the choice because there still are some smartphone users out there who prefer to navigate the full web page.</p>
<p><strong>How to go about turning a Site Mobile</strong></p>
<p>The best part about the current state of the Internet is that there are tons of options in terms of how you can turn your site into a mobile powerhouse. For instance, if you currently have a web developer, there are some easy tutorials on the web using Adobe Illustrator and Dreamweaver to create simple HTML CSS-based sites. Using a developer would also be a great idea if you have a large site with tons of pages that need to be converted into a mobile format. Doing so is no easy task.</p>
<p>If you don’t have a developer or your site simply isn’t that complex, services like Mobify are available to help. With Mobify, you can simple use their tool, go through your site and pick out existing elements that you want mobile visitors to see, and Mobify will analyze the sections and reformat them accordingly.</p>
<p><strong>Start Right Now</strong></p>
<p>There is no better time to turn your site mobile than right now. Just by taking one look at the statistics, you can see that you are losing out on valuable traffic. For instance, one recent survey by Compuware stated that 40% of people have turned to a competitor’s site after a bad mobile experience. With a fresh design, you can now turn your marketing efforts towards mobile users and possibly gain a ton of additional traffic. What are you waiting for? Get out there and turn your site into a mobile beast today!</p>
<p><em>This article was written by David Nance for the team at <a href="http://www.makemoneyonlinebeginners.com/37WI" rel="external nofollow">www.centernetworks.com</a>. Be sure to visit CN in the future to see all of their great material, such as their review of hostgator; for this review, see the following link: <a href="http://www.makemoneyonlinebeginners.com/W8DC" rel="external nofollow">http://www.centernetworks.com/hostgator-review/</a>.</em></p>
<p><em>Featured image on home page courtesy of <a href="http://www.makemoneyonlinebeginners.com/JNUR" rel="external nofollow">dmuth</a>.</em></p>
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		<title>Top 5 Myths About the Google Penguin Update</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/top-5-myths-about-the-google-penguin-update</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/top-5-myths-about-the-google-penguin-update#comments</comments>
		<pubDate>Thu, 07 Jun 2012 23:09:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[Google recently has rolled out its Penguin Update. Expected to turn out well, this update did just the opposite; it has scrutinized a lot of companies’ search engine results page rankings. In this article, we will be busting the top five myths and misconceptions created by “SEO experts” who are claiming that they know what [...]]]></description>
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<p>Google recently has rolled out its Penguin Update. Expected to turn out well, this update did just the opposite; it has scrutinized a lot of companies’ search engine results page rankings. In this article, we will be busting the top five myths and misconceptions created by “SEO experts” who are claiming that they know what they’re doing.<span></span></p>
</p>
<p><strong>1.Too many links from one particular domain pointing to your site might kill your SEO.</strong></p>
<p>Even if they are links from spam sites or no matter how bad their sites look like, they won’t be harming your SEO in any way. The links are just embedded onto their sites or listed as part of their blog rolls. In contrast, these links might help you—more so if they come from a page with good editorials and valuable content.</p>
<p>What you need to take caution of are those sites bashing your profile. In this case, you need to immediately have the webmaster put their sites down and have them delete the links in their sites. If they continue doing this without you knowing, you might have a negative impression from those readers when you have done nothing wrong.</p>
<p><strong>2. Other sites are taking advantage and using your content to post as their own.<br /></strong><br />
This is called “scraping.” One of the most common ways is to get your RSS feeds and repost your feeds to their own blogs or websites. If you’re worrying that Google might check on you or that your site rankings would be lower because your content is doubled and therefore has a “twin” competitor, pause on that anxiety over there. Instead, be proud of it</p>
<p><a href="http://www.makemoneyonlinebeginners.com/tx94" rel="external nofollow"><img class="alignleft size-medium wp-image-1379" src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/7a4be_Stop-Plagiarism-300x254.jpg" alt="Top 5 Myths About the Google Penguin Update" width="240" height="203" title="Top 5 Myths About the Google Penguin Update" /></a></p>
<p>As the original author of a content that has been republished, consider that there are many courteous aggregators, bloggers and authors in the web who will acknowledge where they copied the post from. Albeit spammers with filthy blogs alike might do the same, you can stay feeling grateful as this means that you have just written one that is worthy of being shared to more readers.</p>
<p><strong>3.You will get penalized for not having much time interacting with your viewers who commented on your posts.</strong></p>
<p>If you’re the type who really does not have the time to reply back as much as you have to, don’t worry as your low engagement rate will not cause you to be punished. What happens in the back end is that Google Webspam Team and Search Quality Team do not retrieve data directly from Google Analytics. Google must think in a way that you have less visiting time because you have answered the comments quite fast (bounce rate tends to be high).</p>
<p><strong>4. Will I get penalized for reciprocal links or does my link lose its value after being exchanged with another’s?</strong></p>
<p>People before used to create many pages of links. They’d have the links of their friends posted in their page and their friends in turn would do the same. In time, this became somehow a “spam” tactic, so bad that search engines could identify and mark that these are merely exchanges of unsolicited and indiscriminate bulk message. If you’re just sharing something that’s sharing you, that’s okay as the link back won’t count anyway.</p>
<p><a href="http://www.makemoneyonlinebeginners.com/x9kM" rel="external nofollow"><img class="alignright size-medium wp-image-1380" src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/c0b13_Linking-300x225.jpg" alt="Top 5 Myths About the Google Penguin Update" width="240" height="180" title="Top 5 Myths About the Google Penguin Update" /></a><strong>5. Producing great content and earning links from my site might devalue me and my SEO.</strong></p>
<p>In social media, having link baits, contents, infographics, videos and others not belonging to my product pages will not harm your SEO but earn your brand awareness and attention to readers. In fact, if you have ways on how to get your audience hooked onto your site while actually selling something or earning from your site, then you’re doing a good job!<a href="http://www.makemoneyonlinebeginners.com/6c15" rel="external nofollow"><br /></a></p>
<p>There are those SEO experts who floor the forums with nonsense comments. However they do not really understand the basic concepts of it, and are losing out on the business a SEO can generate. Part knowledge is dangerous and a cause of many myths and misconceptions. Still, the best way is the going back to the basics of SEO, the natural way!</p>
<p><strong>Author bio:</strong></p>
<p>Alexis Thompson is an alumna from <a href="http://www.makemoneyonlinebeginners.com/TcDx"title="Martin College Australia Diploma in Marketing"  target="_blank" rel="external nofollow">Martin College Australia</a>, a former Mountain Backpacker and a 26 year old mother of 2 daughters, Sophie and Rhian. She is into almost all types of Music especially The Fray and Hillsong. She also has a passion in Singing and Scrap Booking. <a href="http://www.makemoneyonlinebeginners.com/LXKX"title="Alexis Thompson on Twitter"  target="_blank" rel="external nofollow">Follow her escapades on her Twitter.</a></p>
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		<title>Popular and Effective Ways to Make Money Online</title>
		<link>http://www.makemoneyonlinebeginners.com/website-news/popular-and-effective-ways-to-make-money-online</link>
		<comments>http://www.makemoneyonlinebeginners.com/website-news/popular-and-effective-ways-to-make-money-online#comments</comments>
		<pubDate>Wed, 06 Jun 2012 22:48:11 +0000</pubDate>
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		<description><![CDATA[When selecting the correct money making plan via the web, it’s important to first focus on what it is you like to do the most. What can you picture yourself doing for the rest of your life? (Or, what would you like to do on the side, part-time as a way to make a little [...]]]></description>
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<p>When selecting the correct money making plan via the web, it’s important to first focus on what it is you like to do the most. What can you picture yourself doing for the rest of your life? (Or, what would you like to do on the side, part-time as a way to make a little extra cash?)<span></span></p>
<p><a href="http://www.makemoneyonlinebeginners.com/uwxn" rel="external nofollow"><img src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/953ee_2290709495_64cabcf7a8_m.jpg" alt="Popular and Effective Ways to Make Money Online" width="240" height="185" title="Popular and Effective Ways to Make Money Online" /></a><br />
Today, we are going to discuss a few great options to make money online. Remember, if you can dream it, you can achieve it; so always be on the lookout for new opportunities. You never know when the next ‘big thing’ may come along.</p>
<p><strong>Get Information You Can Trust</strong></p>
<p>We have done all the work for you, researching and making sure to let you in on the biggest tricks of the trade so you can get right in to the fun part; making money. Everything we will discuss is either free or very low cost to start. So, let’s get right to it:</p>
</p>
<p><em>Data Entry</em></p>
<p>Data Entry work is in high demand and since you can complete your work from home; you can literally work for people who live all over the world. There are many individuals who make hundreds of dollars a day simply working on data entry. A great website to begin your journey is <a href="http://www.makemoneyonlinebeginners.com/g4xe" rel="external nofollow">My Data Team Jobs</a>. Here you will find everything you need to get started right away!</p>
<p><em>Secretarial Work</em></p>
<p>While one typically imagines themselves in a stuffy office as a secretary; this doesn’t have to be the case. Times are changing and secretaries can actually complete everything that needs to be done from home. If this sounds like something you would like to give a try, you should check out <a href="http://www.makemoneyonlinebeginners.com/2o6u" rel="external nofollow">Start a Secretarial Service</a>; which will teach you all you need to know to get on your way to making the money you deserve.</p>
<p><em>Virtual Assistant</em></p>
<p><a href="http://www.makemoneyonlinebeginners.com/3VQq" rel="external nofollow"><img src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/953ee_5926865068_00caa5303e_m.jpg" alt="Popular and Effective Ways to Make Money Online" width="160" height="240" title="Popular and Effective Ways to Make Money Online" /></a></p>
<p>If you’ve ever considered becoming someone’s assistant, then you are going to love this! Did you know you can actually be an assistant via the web? That’s right; you can work full-time as an assistant without needing to leave your home. Many businesses require a ton of behind the scenes work and will pay big bucks in order to have someone else get those kinds of things done. Think this is something you would enjoy? For more information, check out <a href="http://www.makemoneyonlinebeginners.com/Iv9e" rel="external nofollow">Virtual Assistant Plan</a>.</p>
<p>What’s so wonderful about all of these business opportunities is the fact that you can be a part of one of them, two of them or twenty of them. It all depends on how much time you have to spare and how passionate you are about whatever it is you are set out to do. It doesn’t matter if you are looking for a career or just something to pass the time, we are certain you will find something you enjoy.</p>
<p><strong>The Great News</strong></p>
<p><a href="http://www.makemoneyonlinebeginners.com/JHdJ" rel="external nofollow"><img src="http://www.makemoneyonlinebeginners.com/wp-content/plugins/rss-poster/cache/888cf_2250945248_235df55972_m.jpg" alt="Popular and Effective Ways to Make Money Online" width="240" height="180" title="Popular and Effective Ways to Make Money Online" /></a></p>
<p>A lot of the time, people seem to think making a living online is ‘too good to be true’ but it can happen for you! With so much information out there and many people who have proven they can do it, why not give it a try and show yourself and the rest of the world that you can live the life you’ve always dreamed of, without all the limitations of a typical 9 to 5 job?</p>
<p>One simple step in the right direction can completely open up your life to a whole new way of living. You will be able to create your own hours, select your pay, be your own boss, and so much more. Can you imagine how great it would feel to finally be in charge of your life and not have to revolve around your workweek?</p>
<p><em>HomeNetPro is an internet and business website which focuses on <a href="http://www.makemoneyonlinebeginners.com/vzD0" rel="external nofollow">Work From Home Jobs and Online Opportunities</a>.</em></p>
<p><em>Featured image, on home page, provided courtesy of <a href="http://www.makemoneyonlinebeginners.com/X9Er" rel="external nofollow">AMagill</a>.</em></p>
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